Computing the ROI of Digital Marketing for Nonprofits

Nonprofit Digital Marketing ROI | Magnifyre

Working in the nonprofit industry means you have to wear many hats. It also means you probably have highly scrutinized budgets and a lean team doing the work of many. You’re busy helping others and donor dollars are supporting your cause. It’s no surprise that allocating funds for marketing efforts … Read More

3 Metrics to Measure Your Content Marketing Strategy

Content Marketing ROI | Magnifyre

So you decided to start producing content. You put together a content calendar, your trigger finger is ready to press “publish” on your first blog post and you can’t wait to see new customers pouring in through your doors. WAIT! Do you have a measurement plan in place? Most business owners and marketers now … Read More