Case Study: Natural Way Connection

Natural Way Connection has a simple mission: to help people fuel their best life with whole food, natural remedies and simple health solutions.

The Challenge

The client wanted to design a new website and strategize a way to build a group of followers. Our strategy consisted of four parts:
1. Discovery & Analysis
2. Brand Identity
3. Website Design
4. Gated Content & Promotion

Case Study: Natural Way Connection

Natural Way Connection has a simple mission: to help people fuel their best life with whole food, natural remedies and simple health solutions.

The Challenge

The client wanted to design a new website and strategize a way to build a group of followers. Our strategy consisted of four parts:
1. Discovery & Analysis
2. Brand Identity
3. Website Design
4. Gated Content & Promotion

Discovery & Analysis

Using SEMrush to conduct keyword research, our team sought to build a site that would satisfy target audiences’ questions about health and wellness. We conducted keyword research around up-and-coming health topics such as the alkaline diet and leaky gut syndrome. This research informed the site structure, page titles and priority content pages, while revealing actionable competitive information.


Discovery & Analysis

Using SEMrush to conduct keyword research, our team sought to build a site that would satisfy target audiences’ questions about health and wellness. We conducted keyword research around up-and-coming health topics such as the alkaline diet and leaky gut syndrome. This research informed the site structure, page titles and priority content pages, while revealing actionable competitive information.


Brand Identity

The health and wellness industry is competitive, so we knew it would be important for NWC to have a unique identity to differentiate it from other health websites. Hearing the client’s story and vision for the website, we developed a brand book that would influence the tone, target visitor, and topics covered on the website.

Brand Identity

The health and wellness industry is competitive, so we knew it would be important for NWC to have a unique identity to differentiate it from other health websites. Hearing the client’s story and vision for the website, we developed a brand book that would influence the tone, target visitor, and topics covered on the website.

Website Design

We carried the colorful, fresh look into the website design. Mobile-optimization makes it beautiful on any device.


Website Design

We carried the colorful, fresh look into the website design. Mobile-optimization makes it beautiful on any device.


Gated Content & Promotion

As a new website, we needed a way to introduce NWC to the world and start building a group of followers. Guided by keyword and competitor research, we created a free downloadable guide on the alkaline diet and promoted it to targeted audiences on Facebook.

Gated Content & Promotion

As a new website, we needed a way to introduce NWC to the world and start building a group of followers. Guided by keyword and competitor research, we created a free downloadable guide on the alkaline diet and promoted it to targeted audiences on Facebook.

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