Case Study:
Natural Way Connection
Natural Way Connection has a simple mission: to help people fuel their best life with whole food, natural remedies and simple health solutions.
The Challenge
The client wanted to design a new website and strategize a way to build a group of followers. Our strategy consisted of four parts:
1. Discovery & Analysis
2. Brand Identity
3. Website Design
4. Gated Content & Promotion
DISCOVERY & ANALYSIS
Using SEMrush to conduct keyword research, our team sought to build a site that would satisfy target audiences’ questions about health and wellness. We conducted keyword research around up-and-coming health topics such as the alkaline diet and leaky gut syndrome. This research informed the site structure, page titles and priority content pages, while revealing actionable competitive information.
BRAND IDENTITY
The health and wellness industry is competitive, so we knew it would be important for NWC to have a unique identity to differentiate it from other health websites. Hearing the client’s story and vision for the website, we developed a brand book that would influence the tone, target visitor, and topics covered on the website.
WEBSITE DESIGN
We carried the colorful, fresh look into the website design. Mobile-optimization makes it beautiful on any device.We carried the colorful, fresh look into the website design. Mobile-optimization makes it beautiful on any device.We carried the colorful, fresh look into the website design. Mobile-optimization makes it beautiful on any device.We carried the colorful, fresh look into the website design. Mobile-optimization makes it beautiful on any device.
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