Case Study:

Therapy Unlimited

Therapy Unlimited was a new speech and language therapy practice opening in Mid-Missouri with a mission to help children and adults realize their full potential as communicators.

The Challenge

The client wanted a website that reflected the identity of the practice, acted as a resource for patient’s families, and ranked in search engines for relevant speech and language therapy-related keywords. Our strategy consisted of three parts:

1. Develop website to reflect practice identity
2. Employ local SEO techniques to ensure consistency and rank in local search results
3. Create and optimize social profiles

WEBSITE DESIGN

The client wanted the website to be more than a place to learn about the practice. It was also meant to be resource for parents to see whether their children are on track with developmental milestones. A resources section allowed parents to learn where their children should be at each age.

FROM THE CLIENT

“My knowledge of using the internet for communication and marketing was just about nil. The team at Magnifyre held my hand and led me to a pretty sweet web presence, without making me feel like I didn’t know anything.”

-Laura Powell M.S., CCC/SLP, Therapy Unlimited

THE RESULTS

From start to finish, the new website reflects the holistic, family-centered approach of Therapy Unlimited. The site currently ranks on the first page of local search results for 51 branded and service-related keywords and boasts a conversion rate of 5%.

RANKED KEYWORDS

WEBSITE CONVERSION RATE

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