Inbound marketing isn’t just a buzzword. It’s buzzworthy for a reason. When compared to a typical outbound strategy, a carefully crafted inbound marketing strategy can cost 62% less per lead. This is because you’re targeting the right people at the right time. Outbound marketing gives brands a one-way communication avenue. … Read More
5 Tips to Make the Most of Your Nonprofit Digital Strategy
Americans gave more than $373 billion to nonprofit organizations in 2015, a 1.6% increase over 2014. And in 2016, overall online revenue grew by an astounding 19%. This shows there’s no question about whether the money is there. The real question is: how can you create a digital strategy that … Read More
Computing the ROI of Digital Marketing for Nonprofits
Working in the nonprofit industry means you have to wear many hats. It also means you probably have highly scrutinized budgets and a lean team doing the work of many. You’re busy helping others and donor dollars are supporting your cause. It’s no surprise that allocating funds for marketing efforts … Read More
360-Degree Video Case Study
Look and you see a dancer spinning on pointed ballet shoes. Listen and you hear a piano and violins quietly playing in sync with her movements. Tilt up to see lights shining down on you. Spin around to find a empty concert hall with rows upon rows of open seats. … Read More
Targeted Facebook Advertising to Drive Awareness
Highly targeted advertisements are the quickest way to grow a nonprofit’s digital community of supporters and increase awareness. In May, we started working with UnBound Mongolia to increase awareness on the issue of human trafficking in Mongolia and build their community of Facebook supporters. Mongolia ranks number 16 in the world for … Read More
3 Metrics to Measure Your Content Marketing Strategy
So you decided to start producing content. You put together a content calendar, your trigger finger is ready to press “publish” on your first blog post and you can’t wait to see new customers pouring in through your doors. WAIT! Do you have a measurement plan in place? Most business owners and marketers now … Read More